Son Servera is a town in the northeast of Majorca, between the east coast and the foothills of the Llevant Mountains. Although the municipality includes the major beach areas of Cala Millor and Cala Bona, Son Servera itself is a market town with traditional architecture that has adapted to cater for the island’s tourist market, and makes a distinct change from the holiday atmosphere of the resorts.

The old town is centred on the San Joan Church, which was originally a defence tower on the feudal estate of the Servera family, who ruled this area under the King of Spain since the 14th Century. San Joan – also known as John the Baptist – is the patron saint of the town and San Servera holds a weeklong fiesta on his holy day in late June. Another notable church in the town is the S’Esgliesia Nova, built from 1905 by the Catalan architect Joan Rubio, who had worked with Antonio Gaudi on Barcelona’s Sagrada Familia church. Rubio ran out of money and it was not completed, and the building stands open to the sky. It is now a popular spot for weddings and other celebrations.

The small resort town and beach at Costa de los Pinos near Son Servera have become popular with members of Spanish high-society. Here the mountains run down to a wide beach fringing the sea, shaded by pine trees and tamarinds. Local legends say a mermaid comes here at dawn some mornings to sing. Costa los Pinos is also the location of a world-class golf course, and just a short drive to the five-star golf Pula hotel and golf course. The more remote cove at Es Ribell has clear waters that are perfect for snorkelling. Just as Los Pinos has its mermaid, King Neptune himself is said to sometimes rest on a rock at Es Ribell, crying tears that become pebbles on the beach.

Several prehistoric pyramids and towers known as “talayots” are found near Son Servera. These date from time of the first neolithic peoples who lived on Majorca, in about 1300 BCE. The name “talayot” means “observation tower” but it is thought these buildings were used both as living spaces and as burial sites for the dead. Most are square or conical mounds several metres high, enclosing concentric chambers. The talayots at Son Lluc and Can Ballester are set on a hillside that offers a beautiful panoramic view of Son Servera Bay.

Son Servera is easily reached by bicycle along the cycle way that links the resort towns of Cala Millor and Cala Bona. Son Servera is a good place to go shopping for holiday necessities such as groceries, food, pharmacy items, and petrol. The town becomes very busy when the local market is held on Friday mornings, and the nearby town of Manacor to the south has a market on Mondays. The markets offer local produce such as pomegranates, oranges and olives, as well as traditional Majorcan craft items such as leather goods and pottery.